The manual work in your business doesn’t need a bigger team.

It needs systems that run without you.

I build production automation and internal tools for small businesses and remote teams. Make.com, Google Apps Script, Xero and CRM integration, increasingly with an AI step doing the reading and judging. Currently the in-house automation and business systems lead for a UK private investment group and the five trading companies in its portfolio.

90+hrs/mo
Manual work eliminated, estimated by the people who used to do it by hand. Roughly six tenths of a full-time role
Conservative. Several builds are not yet measured, so the real figure is higher
5
Trading companies running on systems I build and maintain, inside a group turning over roughly £8m
Architecture, events, property and professional services
30+
Automations built, around 20 running in production today. Nine of them use an AI step to do the reading and judging
“So big shout out to Adrian. He has basically implemented it automatically speaking to Dext… transferring to a whole new system was just going to be absolute ballache and was irrelevant. There isn’t even one on the market which speaks directly to Dext anyway.”
Managing Director, portfolio events business Recorded board meeting, 2026. On a receipt-flow automation into Dext and a weekly low-stock alert built on their inventory software.

A live business dashboard

This is the kind of thing I build most often. Instead of waiting until the middle of next month to find out how the business did, the owner opens one page and sees it today: money in, money out, who owes what, how close the year is to target. It updates itself every morning.

I keep a sanitised, click-through demo built on invented figures. It is being rebuilt at the moment, so if you would like to see it, email me and I will send you the link and walk you through what each part does.

Secluded Gems

A recommendation engine for video games. It reads a catalogue of tens of thousands of titles and surfaces the genuinely good ones nobody has heard of. It uses the same kind of recommendation logic Netflix uses to decide what to put in front of you, pointed at a different problem.

I built it as a hobby, and as somewhere to find out what Claude, Gemini and Google Cloud can actually do before I put any of it near someone’s business. What breaks, what scales, what AI is reliable at and what it quietly gets wrong. I learn that here, at my own expense, not on your systems.

Client work is confidential, so this is the one finished thing I can hand you a link to. Every part of it is mine: the data, the scoring, the site, the hosting.

Production automation
Make.com scenarios and cross-system integrations, several with an AI step doing the judgement work
Live business dashboards
Apps Script, Google Sheets and Xero API engineering
Internal tools
Small web apps that replace per-seat SaaS you have outgrown
CRM workflows
HubSpot and GoHighLevel pipelines and automations
Email infrastructure
DNS, SPF, DKIM, DMARC and deliverability
Google Workspace
Admin, migrations, identity and policy
Adrian Rodriguez

Automation and business systems engineer based in the Philippines, working remote. Currently the in-house automation and systems lead for a UK private investment group and its portfolio of trading companies across architecture, events and property.

I own the group’s automation platform, its Google Workspace and Cloud administration, and the board secretariat across six monthly boards and three quarterly boards. I also lead a small offshore delivery team and designed the performance framework it runs on.

Registered Chemical Engineer; seven years in operations across utilities, SaaS and private investment.

If someone on your team spends hours a week moving numbers between tools that won’t talk to each other, or you are paying per seat for software you have outgrown, that is the gap I close. Tell me the task you most wish would do itself.

Best fit: SMB founders and ops leads who need custom Make.com, Xero or Apps Script work, or hiring teams looking for senior operations and automation talent.
Email me →